Glam, Magazine, Spring 2017: The Easter Issue

Cruelty-Free Makeup Brands You Should Switch To

I recently became aware of how much cruelty is done to animals for the sake of my beauty. Though I can’t commit to the Vegetarian or Vegan diet, mainly because I love cheese and certain meats, I’ve decided to transition my makeup and other beauty products to ones that are cruelty-free. Who knows maybe I will become Vegetarian or Pescatarian in the future, but let’s not hold our breath because I do love shrimp and cheese and fish and chicken, and did I mention cheese? I can now say my skincare is all cruelty-free thanks to E.L.F., which I recommend to everyone who comes across this article. Here is how to transition to cruelty-free brands with your makeup and skincare.

Examine Your Products

Before you start throwing out makeup and skincare products examine what you have. I was surprised to see how many of my products were cruelty-free! If you’re not as happy as I was when I saw that gracious little bunny on some of my bottles, then I don’t know what to tell you. Check your makeup bag, bathroom, medicine cabinet, etc. to see what cruelty-free brands you already have. Here is a handy-dandy list of brands that are.

Do Your Research

Another big thing is cruelty-free doesn’t mean no animals were not used in the testing phase.

Even though the definition of “cruelty-free” is universal and simple, it’s tricky to determine which brands are truly cruelty-free. This is partly because terms like “cruelty-free” and “not tested on animals” are not regulated. This means that literally any product can read “cruelty-free” yet be tested on animals! Cruelty Free Kitty

Some brands are cruelty-free, but their parent brands aren’t. For example, NARS is a cruelty-free brand (best foundation ever – according to me), but it’s parent brand Shiseido is not. When choosing to use a brand that is cruelty-free but their parent company is not we also have to keep in mind that those profits do go to the parent company. Though I have mixed feelings about this, I am okay with using NARS foundation even though their parent company isn’t. Whether you are okay with that or not is something you have to decide for yourself. Here is a list of brands that are cruelty-free.

Fact Check

Don’t trust articles on different sites you read (yes that means this one as well) that say specific brands are cruelty-free. The primary indicator that a brand is cruelty-free is that gracious bunny I talked about earlier, but make sure to know the difference between real bunnies on packaging and fake ones. This article from Cruelty-Free Kitty is one of the best resources I’ve found while writing this article and I strongly suggest you read up on it.

Cruelty-Free Kitty

Shop the Post

Here are some cruelty-free products that you can buy. Though the transition may not be as easy for some, it is something you should look into. Animals should not have to suffer for the sake of our beauty. Check out our other post on Animal Cruelty-Free Products To Try.


What cruelty-free brands do you use? Let us know below!


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